Since the beginning, production has been known as a collaboration between expert professionals in their respective fields – from directors to producers, editors and more, with the ultimate goal of creating the best possible film or piece of content ever.
In the early 1990s in the MENA region, Lebanon and Egypt were at the forefront of creating many successful productions and campaigns targeted directly at television, which was the dominant platform for advertising. Clients and agencies understood that high-end production was a must to ensure commercials were of a high level – and implemented high standards, to ensure they were not lost among other brands.
Social media was then born �
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