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The Brill Collective picks Senior Director for social media

Ailidh Smylie, the former Managing Director of Socialize, will spearhead the expansion of The Brill Collective’s social media division, and attract both clients and top-tier talent into the alternative agency model.

Ailidh Smylie, Senior Director, Social Media at The Brill Collective

The Brill Collective has appointed Ailidh Smylie, the former Managing Director of Socialize, as its first senior director focused on social media, marking another step in the agency’s strategic growth.

In her new role, Smylie will spearhead the expansion of The Brill Collective’s social media division, and attract both clients and top-tier talent into the alternative agency model.

“Ailidh’s addition to our team represents a pivotal moment for The Brill Collective,” said Amy Brill, founder of The Brill Collective. “From our first meeting, i


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.