The Bold Group, a leading marketing and communications agency, has recently secured the
Saudi Payments account, which is a significant milestone for the company. The agency offers a
range of services under its three verticals: Bold Brands, Bold Comms, and Bold Experience, with
each vertical specializing in a different area of marketing, branding, and experiential marketing,
respectively.
With this new partnership, The Bold Group will be responsible for handling the Saudi
Payments account with its three sub-brands: mada, sarie, and sadad. “The company’s strategic
approach, creativity, and expertise in the industry makes it the perfect partner for Saudi Payments
as they aim to strengthen their brand presence and achieve their business goals.”
“This success of The Bold Group with the Saudi Payments account is a testament to the growing
impact of local agencies in the marketing industry. As a local agency working for a national brand,
The Bold Group is able to bring a unique perspective and understanding of the local market. With
a deep understanding of the Saudi Arabian culture and consumer behavior, The Bold Group is
able to provide a tailored approach to marketing that resonates with the target audience. This
ability to connect with the local audience is becoming more critical as more national brands look
to connect with their local audiences.”
