posted on Jun. 27, 2024 at 10:35 amJun 27, 2024

The AI revolution of advertising and marketing in MENA

posted on Jun. 27, 2024 at 10:35 amJun 27, 2024

Fusion5's Abdur Rehman Tahir writes on the new era of marketing in the region.

Abdur Rehman Tahir, Performance Director, Fusion5

Artificial Intelligence (AI) is rapidly transforming the landscape of marketing and advertising, ushering in a new era of unprecedented possibilities. From automating mundane tasks to generating creative content and hyper-personalising customer experiences, AI is reshaping how businesses connect with their audiences.

Recent events hosted by industry giants Google and Meta are shedding light on the latest advancements and strategies in this exciting field. Moreover, the growing interest and adoption of AI among both consumers and professionals in the Middle East and

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Tags:Abdur Rehman Tahir AI fusion marketing MENA

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.