posted on Jul. 01, 2024 at 11:52 am

The AI edge to marketing

posted on Jul. 01, 2024 at 11:52 am

Pixis’ Neel Pandaya explains how artificial intelligence is shaping the future of marketing in MENA.

Neel Pandya, Chief Executive Officer, EMEA & APAC at Pixis

From developing technology-infused cities to empowering people in new ways to achieve more across sectors like education, agriculture, communications, and so on, the Middle East and North African (MENA) region is experiencing an AI-powered marketing revolution.

As an influx of global brands continues to grow and the population gets more diverse, AI in MENA is emerging as the linchpin of cutting-edge strategies, driving campaigns tailored for the local culture and the newly migrated expats, ensuring efficiencies and revenues are accelerated at an unprecedented pa

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the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.