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‘Test and learn’ approach to Saudi female gamer boom

How advertisers engage with this powerful audience is critical says Power League Gaming’s Matthew Pickering

Saudi Arabia’s gaming market has exploded in recent years with a 20.2 per cent CAGR in gaming revenues from 2017 to 2023 and an estimated 23.5M gamers according to Newzoo research.
To propel this further the Kingdom’s Public Investment Fund this year announced a $38 billion investment into gaming via its subsidiary Savvy Games with the ambition to become the world’s leading hub for gaming and esports by 2030.
Unlike any other territory in MENA, females make up a near equal percentage of the gaming community as males. Some 89 per cent of the nation’s population are gamers, with 48 per cent of active gamers being women and this percentage is steadily rising.
Saudi female gamers are a hi


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