tequilarapido rebrands as Dusens Group

posted on Jul. 10, 2024 at 10:17 amJul 10, 2024

The Group's new name comes with new ambitions for the independent communications consultancy group, present in Europe, Africa, and the Middle East.

Dusens Group Chairman, Toufik Lerari.

To mark its thirty-fifth anniversary, tequilarapido is changing its name to Dusens Group.

The rebrand brings together the network communications agency’s five entities and 240 employees in Europe, Africa, and the Middle East under one unified brand.

The consolidation aims to embody 35 years of experience and new ambitions. The unification was an effort by Dusens Group to make the creation of commitment the driving force behind their growth.

The five previously existing entities were tequilarapido, Allegorie, Fifty 4 Media, Tada Research, and Dusens Advisory.

“Our new na

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the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.