Reda Raad, CEO, TBWA\Raad
If there’s one thing 2024 taught us, it’s that we should never be too comfortable at the top of our game. This was the year we took a hard look at our operating model, challenged the way agencies are ‘supposed’ to work, and proved that focusing on what matters most – our people – can unlock extraordinary growth and genuine impact.
As we head into 2025, here are some of the key lessons I’m carrying forward.
People are the most important asset
This might sound like the oldest cliché in the book, but trust me, it’s the most powerful one. For us, 2024 wasn’t about fancy slogans; i
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