TBWA\RAAD has appointed Frederico Roberto and Santiago Cuesta as Executive Creative Directors.
With their wealth of experience, the pair will play a pivotal role in shaping the agency’s vision of creating holistic brand experiences that drive progress through Disruption®.
Walid Kanaan, Chief Creative Officer at TBWA\RAAD, said: “Their diverse and extensive expertise perfectly aligns with our dedication to delivering groundbreaking work that propels brands forward. I am confident they will be instrumental in generating disruptive and transformative ideas.”
Roberto will lead the creative direction for several brands, with a primary focus on inspiring and maximising the potential of the creativ
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