TBWA\RAAD has announced the implementation of a new creative structure at its Dubai headquarters. The new formation confirms Executive Creative Director Manuel Bordé as the sole leader of the agency’s creative output and elevates award-winning talents Alberto Triana and Federico Mariani to the position of Associate Creative Director.
Alberto Triana moved to Dubai from Colombia and joined TBWA\RAAD in 2017 as an English Copywriter. Over the past 2 years, he has played an integral role in winning competitive pitches and has helped produce iconic campaigns – such as Nissan “#SheDrives” – which were recognized at global and regional award shows, including Cannes Lions, D&AD, Clio Awards, One
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