TBWA\RAAD has appointed Tony Kayouka as its new Head of Social and Content.
In this strategic role, Kayouka will play a key part in advancing the agency’s growth strategy and reinforcing its commitment to delivering creative content.
He will lead TBWA\RAAD’s social media initiatives, focusing on crafting narratives and spearheading impactful campaigns.
His focus is on adopting authentic approaches and integrating strategies that resonate with the audiences of client brands to build connections.
Reda Raad, Group CEO at TBWA\RAAD, said: “In a rapidly evolving digital landscape, social media and content creation hold increasing power. Ensuring the digital growth of our c
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