TBWA\RAAD appoints Salwa Elmeniawy as CFO

TBWA\RAAD has announced the appointment of Salwa Elmeniawy as Chief Finance Officer. 

Elmeniawy previously serving as Finance Director will succeed CFO Ralph Khoury, who has been named CFO for Nissan United in the AMIEO region.

In her new role, Elmeniawy will assume responsibility for overseeing TBWA\RAAD’s financial operations throughout the Middle East, further supporting its ongoing expansion in the region. 

Collaborating closely with CEO, Reda Raad and the executive team, she will play a pivotal role in supporting the company’s vision. 

She is committed to introducing diverse perspectives, driving positive change, and contributing to the organisation’s overall success.

Reda Raad, Group CEO at TBWA\RAAD, said: “The finance industry has historically been male-dominated. It is truly heartening to witness a woman take the helm with such confidence and determination. 

“Salwa has consistently demonstrated exceptional leadership skills during her tenure at the agency, contributing significantly to our long-term growth. I wish her every success in her new role.”

Salwa Elmeniawy said, “I am deeply grateful and excited about embarking on this new chapter. TBWA\RAAD has a rich history of success in the region, and I eagerly look forward to contributing further to our organisation’s growth. 

“It’s a real privilege, and personal joy, for me to see so many young women coming up through the ranks of finance. I can only hope that, as a female CFO, I can pave the way for more of those women to take up leadership positions and support them on their journeys.”

She has over 25 years of experience in finance, working with distinguished organisations across the Middle East. Elmeniawy holds a bachelor’s degree in accounting and finance from Cairo University. 

She is a certified life coach, a holistic nutritionist and a firm advocate for maintaining a healthy work-life balance.