Publicis Groupe sponsors MeasureCamp to foster innovation

Publicis Groupe Middle East has sponsored MeasureCamp Dubai, the digital analytics conference.

It reinforces the Groupe’s commitment to fostering innovation and collaboration within the digital and tech domain.

Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey, said: “We recognise the pivotal role digital analytics plays in the future of businesses, which is why events like MeasureCamp Dubai hold immense importance. 

“The event will bring together the most passionate data and digital analytics professionals in this region, inspire them and equip them with the knowledge and tools they need to thrive in the data-driven world.”

Inspired by the success of BarCamps and the global MeasureCamp community, the inaugural MeasureCamp Dubai will see industry professionals, beginners, and enthusiasts gather to share ideas, knowledge, and insights in an informal and interactive setting.

Rajesh Verma, Business Director of Epsilon and one of the committee members of MeasureCamp Dubai, said: “At Epsilon we believe that technology and data-driven solutions can transform the future of marketing and customer experience, and MeasureCamp is a great place to discover what’s next for digital analytics and measurement. 

“Having Publicis Groupe ME as a sponsor elevates MeasureCamp Dubai to new heights. Their support emphasises the significance of data-driven discussions and reinforces the value of community-driven events like ours.”

Publicis Groupe has significantly accelerated its foray into providing real identity and data-driven solutions through Epsilon.

The agency continues to actively partner and collaborate to connect new insights and diverse perspectives in the field.  

Originating in London, MeasureCamp has evolved into a global platform, with over 20 local editions annually.