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posted on Oct. 30, 2025 at 1:40 pm

TBWA\RAAD appoints Priya Cima as Talent & Organisational Development Specialist

posted on Oct. 30, 2025 at 1:40 pm

Priya Cima will lead organisational development initiatives, including leadership and talent development, organisational efficiency and culture, and change management.

Priya Cima

TBWA\RAAD has appointed Priya Cima as Talent and Organisational Development Specialist to lead key people initiatives across its Dubai and Riyadh operations.

Cima brings a blend of counseling psychology and organisational development expertise to address one of the industry’s most pressing challenges: building resilient, high-performing creative teams in a competitive talent market. Her appointment intends to underscore TBWA\RAAD’s commitment to people-centric growth.

“The creative industry is at a turning point where talent strategy directly impacts business outcomes”, said Reda Raad, Group CEO, TBWA\RAAD. “Priya’s proven track record of transforming workplace cultures will be instrument

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Tags:Business Psychology change management counseling psychology creative teams Culture Dubai Leadership organisational development organisational efficiency people people-centric growth Priya Cima resilience Riyadh Society for Industrial and Organisational Psychology Talent and Organisational Development Specialist talent development talent market TBWA\Raad

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.