TBWA\RAAD Dubai has appointed Paulo Areas to the role of executive creative director, overseeing the creative duties of the agency across all brands and clients, effective December 5th, 2022.
Areas joins from UK-based innovative agency ForeverBeta where he held the title of chief creative officer. Prior to ForeverBeta, Areas occupied key roles in different agencies and across different continents: He was the chief creative officer at Ogilvy Madrid, executive creative director at Cheil Iberia and Lola MullenLowe Spain, and a creative director at Leo Burnett in Brazil, Lisbon, and Spain for many years.
A Brazilian native, Areas has acquired a good understanding of different cultures throu
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