The Black Friday campaign used retro visuals reminiscent of the 1970s disco era to evoke a sense of nostalgia.
TBO.COM, a global B2B travel distribution platform, recently wrapped up its Black Friday campaign, which ran across 100 countries, including the Americas, Europe, and Australia.
The campaign, now in its third year, featured more than 1,000 hotels offering discounts, deals, and added benefits to travel agents, in an effort to position Black Friday as a significant event in the B2B travel calendar.
Going retro
This year’s Black Friday campaign, titled TBO’s Greatest Hits, embraced a retro mu
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