In February this year Karim Aly and I met in Cafe M at the Media One hotel. We were there ostensibly to discuss the harnessing of consumer advocates and the mobilisation of word-of-mouth, but ended up talking identity for much of the tail-end of the meeting.
Identity is key for TaskSpotting, the company he co-founded and is chief executive of. How can it be classified? What does it actually do? How do consumers and brands benefit from what Aly describes as a “people-powered activation platform”?
“There isn’t a direct competitor for us as such in this market,” admits Aly. “It’s more about educating the industry as to what we bring to the table. We are not a research co
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