Reiterating the significance of the region, Tanishq has launched its ‘Every Woman a Diamond’ campaign in the UAE. Designed to celebrate today’s woman in all her glory, the campaign emphasises the idea that one can find the extraordinary in the everyday life journey of every woman.
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The campaign was spread across Tanishq social media accounts and advertised as digital ads through google ads.
Featuring real women from different walks of life, the campaign captures different relatable facets of their life, highlighting how every woman is special, how every woman deserves to be celebrated and how every woman inspires.
The UAE campaign celebrates incredible women, including familiar and extraordinary local personalities. Nargish Khambatta, an educationist in the UAE, has a personality that exudes warmth, and a determined purpose that is to be admired as she kindles hope in her young students and their parents. Meghana Mundkur is a mindset and life coach in the UAE and a former radio personality known for her engaging personality and innate compassion. Helping people reach their full potential is what really adds the spring in her stride and sparkle to her day. Jaclyn DMello, an airline pilot from India, is a Real Madrid fan who kicks all prejudices aside and blazes forward like a diamond. Ishani Jamwal is an athlete, mountaineer, and an avid skier. Just as comfortable with glamour as she is with the laws of gravity, she looks forward to illuminating the lives of those around her as only the rarest diamonds do.
“Tanishq’s customer-centric approach reached new levels with our #EveryWomanADiamond campaign launched earlier this year in India. This campaign was conceptualised as an ode to the strength, resilience, humility, and grace of these women we see in action every day. The response was overwhelmingly positive and the impact it had prompted us to take it global. In this next phase, some of the UAE’s most inspirational women share their sparkling stories wearing signature Tanishq jewellery pieces. They sparkle through every phase, coming out brighter and more precious as time goes on,” said Vandana Bhalla, marketing head – international business division, Titan Company Ltd.
“We know that the true sparkle of a diamond comes from the woman who adorns it – this is what the campaign aims to articulate. The collection showcased meets the highest standards of colour, clarity, carat, cut, state-of-the art techniques and the differentiated designs we craft make each piece of Tanishq diamond jewellery one of a kind just like the women celebrated in #EveryWomanADiamond,” she added.
Credits
Creative agency and production: Aditi Productions
Creative director: Jayan
Copywriter: Jayan
