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posted on Oct. 11, 2024 at 4:21 pmOct 11, 2024

Talking brand ‘suitability’ and ad effectiveness with CNN’s Rob Bradley

posted on Oct. 11, 2024 at 4:21 pmOct 11, 2024

CNN IC's Rob Bradley discusses brand safety, measurement of ad impact, preferred platforms, future trends and more with Campaign Middle East.

In an era where traditional news cycles are often considered sensitive, unpredictable, and polarising, certain concerns from advertisers often bubble back to the surface. These include the better management of ad placements, brand safety, and ring-fencing brand reputation.

However, using neuro-linguistic AI – among other propreitary technology and tools – global leaders within the news, opinion, and entertainment spaces have begun to communicate the effectiveness of ads that match appropriate content to specific target audiences by striking the right tone on preferred platforms, thus, alleviating advertiser concerns.

Campaign Middle East spoke to Rob Bradley, Senior Vice President – D

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Tags:ad effectiveness brand outcomes brand safety Brand Suitability Challenges CNN CNN International commercial CNNIC Consumer behaviour content consumption IAB taxonomy measurement monetisation neuro-linguistic AI news advertising news content platforms preferred platforms Rob Bradley Sentiment Analysis Moderator Stagwell Teads trends WBD International

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.