Talking brand ‘suitability’ and ad effectiveness with CNN’s Rob Bradley

In an era where traditional news cycles are often considered sensitive, unpredictable, and polarising, certain concerns from advertisers often bubble back to the surface. These include the better management of ad placements, brand safety, and ring-fencing brand reputation.

However, using neuro-linguistic AI – among other propreitary technology and tools – global leaders within the news, opinion, and entertainment spaces have begun to communicate the effectiveness of ads that match appropriate content to specific target audiences by striking the right tone on preferred platforms, thus, alleviating advertiser concerns.

Campaign Middle East spoke to Rob Bradley, Senior Vice President – D