Amer Attyeh, Managing Director – MENA, VDX.TV.
When was the last time you watched traditional linear TV versus video-on-demand? With modern life defined by busy lifestyles, we as consumers increasingly want more control over when we watch TV and how we access content. With this considerable shift of consumers toward OTT streaming platforms, and 2 out of 3 people today saying that they use a second screen while watching TV, advertisers have an unprecedented and exciting opportunity to efficiently and effectively reach their audiences though omnichannel video with Connected TV (CTV). Utilising the power of CTV, which
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