As traditional market research is being replaced by modern data analytics, we are connecting across digital channels in a new space where omni-channel advertising market analysis helps manage campaigns across the ‘multi-media-verse’ as demand-side programmatic platforms allow advertisers to bid for advertisements in real time.
But bear in mind that while the capabilities of these innovations today are helping marketeers to be more efficient and effective in their jobs, the responsibility of social messaging and standing up for values, morals and ethics is still an important game changer, especially with modern consumers being much more aware of the brands and pr
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