Over the past decade marketing has evolved due to the advancements in ad tech. It has been every marketer’s dream to target the right user at the right time with the right message. Historically, it has been difficult to know what customers want. Marketers tackled this problem by diversifying their product portfolios, modifying their pricing strategies and using research data and promotions to create value for their consumers. But thanks to the rise in applications and tools that can process complex sets of data, compared with traditional processes that cannot deal with these complexities, we have been able to get closer to the consumer than ever before. And when you factor in advancements in ta
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