By Jalaja Ramanunni
We have three years to go before we see Dubai’s flying taxis circling around the sky.
That allows marketers three years to consider the viability of a new marketing strategy: naming rights for the aerial taxi vertiports.
The CEO of Public Transport Agency at the RTA, Ahmed Bahrozyan, announced on a talk show lately that they are looking at multiple sources of revenue including advertising through naming rights.
Bahrozyan stated that the RTA will eventually engage with an infrastructure partner that can help with identifying chances to brand these vertiports, similar to what they did with the naming rights of metro stations in Dubai. In January this year,
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