Tailwind EMEA has been named the exclusive regional partner for Innovid – the newly merged entity combining Flashtalking and Innovid – in 36 markets across Southeastern Europe, the Middle East, North Africa, and the Nordics.
The unified Innovid platform brings together creative personalisation, ad delivery, measurement and optimisation tools across digital, social, connected TV (CTV) and linear television.
By merging Flashtalking’s and Innovid’s respective capabilities, the platform is designed to address some of advertisers’ most pressing challenges: media fragmentation, operational inefficiencies, and lack of transparency. Innovid’s offering aims to provide an alternative to pl
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