Tailwind EMEA has been named the exclusive regional partner for Innovid – the newly merged entity combining Flashtalking and Innovid – in 36 markets across Southeastern Europe, the Middle East, North Africa, and the Nordics.
The unified Innovid platform brings together creative personalisation, ad delivery, measurement and optimisation tools across digital, social, connected TV (CTV) and linear television.
By merging Flashtalking’s and Innovid’s respective capabilities, the platform is designed to address some of advertisers’ most pressing challenges: media fragmentation, operational inefficiencies, and lack of transparency. Innovid’s offering aims to provide an alternative to platform-owned solutions by giving advertisers full control and visibility across the media supply chain.
“As the exclusive regional partner for what is now the new Innovid, we are uniquely positioned to provide local advertisers with an independent, transparent technology solution that enables true omnichannel campaign activation,” said Sofoklis Ioannou, Chief Revenue Officer at Tailwind EMEA. “The new Innovid brings enhanced, industry-leading CTV and video personalisation capabilities, aligning perfectly with our efforts to enable marketers to deliver personalised, data-driven campaigns at scale.”
Tailwind EMEA clients will continue to access Flashtalking’s existing tools during the transition, with new features under the Innovid brand being introduced gradually.
The partnership comes at a time when brands in the region are increasing investment in connected and digital video platforms. Tailwind’s role will include helping advertisers in the region streamline campaign execution and measurement through data-led creative strategies.
