Tailwind EMEA, the leading marketing technology consultant and integrator, has announced the full availability of IAS Quality Attention measurement product in MENA through its exclusive regional partnership with Integral Ad Science (IAS), a global leader in media quality measurement and optimisation.
The product launch marks a significant step forward for local marketers, offering a sophisticated toolset that focuses on one of the most critical aspects of digital advertising effectiveness: Attention.
IAS Quality Attention uses advanced machine learning technology, actionable data from Lumen Research’s eye-tracking technology, and a variety of signals obtained as part of IAS’s core techn
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