"The Middle East is hosting the world. Whether it's the 2034 World Cup or the next UFC night in Abu Dhabi, we have a global audience listening, and music is our most universal language."There’s a special kind of magic that happens when the right song plays at the right moment in a stadium. Think of Queen’s We Will Rock You echoing through the stands, or the way Seven Nation Army has become an unofficial chant in football arenas around the world. That’s the power of music. It doesn’t just accompany the moment, it defines it.
The MENA region has rapidly become a serious player on the global sports stage, from the spectacle of the FIFA World Cup in Qatar – and the upcoming World Cup in Saudi Arabia – to the drama of the Saudi Arabian Grand Prix and star-studded boxing matches in Riyadh. But with big events come even bigger expectations, and that includes the soun
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