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- News
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Platformance RADIUS MCN UM MENAT

Platformance, UM MENAT campaign achieve 60% uplift in transactions with RADIUS

Tony Wazen, Chief Executive Officer, Publicis Media Middle East.

Publicis Media ranks #1 for total new business in GCC; WPP Media MENA, Omnicom Media MENA share second: report

Maria Ravina, Business Lead, Spark Foundry

Spark Foundry appoints Maria Ravina as Business Lead

THE WORK

CALIN Campaign

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Ariel

Digital Featured Social The WorkJun 1, 2026

Ariel taps into the emotional load behind everyday household moments

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkMay 26, 2026

Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map

Saudi Arabia adidas Backyard Legends campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkMay 25, 2026

adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026

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