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adidas ROCKET League TRIONDA FIFA World Cup 2026

adidas creates Rocket League-inspired experience ahead of FIFA World Cup

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Saudi Arabia adidas Backyard Legends campaign

adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026

adidas Nora Al Shaikh

adidas, Nora Al Shaikh empower female football fans in Saudi with fashionable fan-wear

adidas

Adidas trefoil returns to FIFA World Cup kits, including KSA and Qatar, after 36 years

THE WORK

Henkel founder Fritz Henkel

Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel

Darb El Asateer

Advertising Commercials Creative Digital Featured Marketing Media Social The Work VideoJun 9, 2026

Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup

Campaign Middle East highlights luxury work that has tapped into cinematic storytelling, cultural nuance, AI visuals and celebrity influence.

Featured Marketing The WorkJun 9, 2026

A round-up of all the luxury work picks

Cartoon Network MENA and KOI Thé UAE have launched a fan experience bringing a themed menu, collectibles to loyal fans of The Regular Show.

Featured Marketing The WorkJun 8, 2026

The Regular Show: Lost Tapes transforms into an real-world fan experience

CALIN Campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJun 3, 2026

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

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