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Is personalisation the answer to enhanced customer experiences in the evolving digital landscape?

THE WORK

Making A Life & Lovin' It McDonald's Eid A Etihad campaign employees stories UAE success

McDonald’s UAE Eid Al Etihad campaign spotlights success in a ‘land of opportunity’

Creative Digital Featured The WorkNov 29, 2024

Careem fits out-of-the-box campaign inside the box

Ford Middle East

Advertising Case Study Creative Digital Editors' Picks Featured Insights Marketing Media News The WorkNov 29, 2024

Ford reveals strategy, success of ‘Beyond the Blue Oval’ campaign

PLG Sadia Impact BBDO campaign

Advertising Creative Digital Featured Marketing The WorkNov 29, 2024

Sadia steps into gamer marketing with ‘science of snacking’ campaign

Advertising Featured The WorkNov 29, 2024

Shantelle Nagarajan

Al-Futtaim Toyota recognises ‘The Land Cruiser in You’

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Optimising e-commerce strategy during peak sales periods

Nov 25, 2024

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

UAE’s Tales & Heads joins forces with UK reputation firm REKT Partners

Nov 20, 2024

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

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