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$TBWA\RAAD collected the Best Place to Work in 2025 award from Khaled AlShehhi, Executive Director of Marketing and Communication, UAE Government Media Office (far right).$

AOTY 2025: TBWA\RAAD on winning Best Place to Work in 2025

Hypermedia CEO Philip Matta handed over the 2025 trophy for Independent Media Agency of the Year to the Fusion5 Advertising team.

AOTY 2025: Fusion5 on winning Independent Media Agency of the Year

AOTY 2025: The Hanging House on winning the Independent Creative Agency of the Year

UM KSA was named Best Agency - Saudi Arabia, one of the key geography categories, with the award presented by Waqas Amin, Director – Creative Services Department at The Royal Commission for Riyadh City (far right).

AOTY 2025: UM KSA on winning Best Agency – Saudi Arabia

AOTY 2025: Brand Lounge on winning Branding Agency of the Year

Named Best Agency – Oman for 2025, the Kenshō Mindful Communications team collects its award from Thomas Woodgate, Group Content Director, Motivate Media Group.

AOTY 2025: Kenshō Mindful Communications on winning Best Agency – Oman

THE WORK

Jean Paul Gaultier’s play with Twitch for Saudi’s next generation of luxury consumers

Sleepzone recall ad

Creative Featured The WorkJul 24, 2026

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

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