Saudi Arabia Archives - Page 5 of 97 - Campaign Middle East

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WATCH IT to launch eight FAST channels, integrate app across LG smart TVs

Platinumlist CEO Cosmin Ivan explores how traditional sports and esports are reshaping audience engagement in live fan experiences.

What sports & esports can teach each other about live fan experiences

EWC’s The Founding Partners campaign turned sponsors into integrated storytelling partners through gaming-led experiences and activations.

A look inside The Founding Partners campaign by EWC

$TBWA\RAAD’s Dany Aouad on rising expectations, building stronger talent, and why KSA brands need to embrace disruption and set trends.$

Industry Snapshot: Set trends from Saudi Arabia

Deloitte’s Digital Consumer Trends 2026 Report finds generative AI is rapidly becoming part of everyday life in Saudi Arabia, signalling a new phase of digital maturity.

Deloitte’s 2026 Digital Consumer Trends Report reveals AI is the default for Saudi consumers

C2 Comms’ Joshua Mathias explores why Instagram’s new Instants feature signals a shift away from performative social media towards more private, imperfect and believable digital interactions in the Middle East.

Instagram Instants signals the end of the over-curated feed

HAVAS KSA’s Eddy Hanna reveals how Saudi Arabia isn’t competing for demand; it’s building it from scratch.

Saudi Report 2026: A market with a different brief

Mohamed Yousuf Naghi Motors’ Bilal Hallab explains why brands built on patience outlast brands built on pressure.

Saudi Report 2026: Saudi Arabia’s most expensive marketing mistake

Alat’s Hussain Abdrabalnabi explains why most personalisation often feels fake, and why relevance depends on context, emotion, understanding.

Saudi Report 2026: The empathy illusion

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THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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