UAE and KSA based experience agency Sweetwater MEA has been appointed as the brand agency on record by Mashreq, one of the largest financial institutions in the UAE. This appointment has been made after an extensive multi-agency pitch process.
Sweetwater will work closely with Mashreq’s marketing and communications team to strengthen the bank’s position as the region’s most innovative bank providing leading digital banking solutions for today’s world and consumers. As one of the UAE’s leading financial institutions, Mashreq has a strong business presence in the region.
Aimee Peters, group head of marketing and corporate communications at Mashreq Bank, said, “As we continue
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