Advertising Digital Editors' Picks Featured Marketing Media News Social Media

posted on Sep. 05, 2024 at 9:23 amSep 5, 2024

Survey reveals if food influencers really ‘influence’ F&B footfall

posted on Sep. 05, 2024 at 9:23 amSep 5, 2024

The survey, conducted with a broad spectrum of respondents including consumers, journalists, hospitality, and marketing professionals, shed light on the impact of food influencers on the region’s dining establishments.

Close to 70 per cent of people have admitted to eating at restaurants because they have seen influencers do the same, according to a recent study conducted by Dubai-based marketing agency Reach.

Highlighting what has now been proved to be the persuasive power of online personalities, 80 per cent of survey respondents confirmed that they follow food influencers or bloggers across online channels and platforms.
The survey, conducted with a broad spectrum of respondents including consumers, journalists, hospitality, and marketing professionals, shed light on the key trends and relationships between food influencers and the region’s dining establishments.
Ihab Ghazal, Founder and CEO, Reach,

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Tags:Advertising bloggers Consumers dining trends F&B food influencers footfall hospitality Ihab Ghazal impact of influencers Inﬂuencer marketing influencer study influencer survey influencers journalists marketing marketing professionals Reach respondents restaurants Survey

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.