Close to 70 per cent of people have admitted to eating at restaurants because they have seen influencers do the same, according to a recent study conducted by Dubai-based marketing agency Reach.
Highlighting what has now been proved to be the persuasive power of online personalities, 80 per cent of survey respondents confirmed that they follow food influencers or bloggers across online channels and platforms.
The survey, conducted with a broad spectrum of respondents including consumers, journalists, hospitality, and marketing professionals, shed light on the key trends and relationships between food influencers and the region’s dining establishments.
Ihab Ghazal, Founder and CEO, Reach,
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