GMG’s Sun & Sand Sports has kickstarted its Back to School #MakeSportsFun campaign with a message that “sport is not just about winning – it’s about having fun.”
The #MakeSportsFun concept is aimed to encourage children and young adults to change the meaning of victory and empower them to define what victory means to each one of them.
The campaign features children playing sports in a wide range of clothing, apparel and accessories featured in the Back To School visuals including brands like Nike, Adidas, Speedo, and Puma. Beyond clothing, Sun & Sand Sports also displays athletic equipment for swimming, yoga and much more to encourage fun in different activities.
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