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Sun & Sand Sports kicks off BTS campaign with a rap video

GMG’s Sun & Sand Sports has kicked off its annual Back-to-School (BTS) campaign by inviting kids to step “Off The Bench” and celebrate the thrill of trying something new through a rap video.
The term “Off The Bench” signifies motivating kids of all ages to stay off the sidelines and onto the centre stage for fun.
The rap, sung by young kids in the region who were hand-picked by Sun & Sand Sports, resonates with the spirit of exploration, encouraging kids to step out of their comfort zone of being a spectator and embracing new adventures.
The lyrics mirror the excitement of the game while inspiring kids to get on to the field, incorporating movement on their own terms, but doing


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