Svenja Maltzahn, Founder of Sumea SocialSumea Social, a social media and full-service LinkedIn agency founded by ex-Burson communications strategist Svenja Maltzahn, has officially launched its Trade Show Practice before the busiest trade show season begins in the region in 2025.
The service integrates LinkedIn content planning, on-ground coverage, and product showcases with traditional PR to deliver brand awareness that extends far beyond the event itself.
Each year, companies invest heavily in trade shows, from booth design and build, to sponsorships, team travel and client hospitality. Yet despite the scale of these investments, communications often remain an afterthought.
Many brands fall back on simple “we are here” posts o
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