David Balfour is a managing partner at LightBlue
Agencies are failing to embrace the match between social media and live events
“Live event marketing is hardly news – product launches, promotional stunts and in-outlet activation are all proven ways to grab attention, just like that big billboard outside my office with Ronaldo kicking a ball of fire… ummm.
No, but really, if it’s done right and communicates with the right target audience, it can be a great tool for brands. What is new is the discovery of social media. This is where live events can build a bigger, more loyal community and, more importantly, generate a new revenue stream for brands.
Lots of agencies say they crea
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Tags:LightBlue
How very true David, great read!! looking forward to more
Hi David, I’m new to the region (6 months) and so far there are very few people who are in brand activation or experiential marketing that actually knows what they are talking about. I actually hate my job as I was sold something completely different – I’ve ended up doing exhibitions and conferences but they seem to call that experiential…. I’m a live event person who also see’s digital and social media as the future of what we do and I would love the opportunity to come and meet LightBlue
@LaraCroft – you can get in touch with us by emailing
[email protected]
@Sandeep – thanks, you can follow us on Twitter