By Janira Hernandez, head of MEA, Ad-Lib Digital
Did you know that an overwhelming 90 per cent of enterprise advertisers believe their creative and media teams need to be better aligned? If advertisers want better creative, what’s getting in the way?
In association with WBR Insights, Ad-Lib.io conducted a survey of 100 major brands and multi-brand retailers with advertising budgets greater than $50m to find out.
With the approaching demise of the browser cookie, advertisers all recognise that maintaining the effectiveness of creative assets during campaign activation is more important than ever. Marketers are increasingly seeking solutions that will help them to better connect their big idea
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