One restaurant in Bristol in the UK, Brace & Browns, wanted to eliminate a problem. A plastic straw problem. Recently, Brace & Browns tackled this by introducing biodegradable pasta straws to the regular tipple of its patrons. It was this unusual sipping solution to a usual, sucky problem that caught the attention of the BBC. Within just a week, BBC Radio Bristol’s video feature on the restaurant’s unique straw solution garnered 7.9 million views, soliciting it unparalleled global attention without spending any money. Who would have thought that in the very pasta that weight watchers were abandoning lay a biodegradable solution. And an ingenious PR move. Suddenly the customers were p
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