Nurcan Bicakci Arcan, Vice President - Marketing & Communications, CPX Over the years, marketers have evolved from adept storytellers into strategic leaders managing a vital aspect of their organisations: trust.
Trust is the cornerstone of every successful brand. Yet, as organisations continue to embark on the AI journey, digitise operations and engage with audiences across an ever-expanding digital ecosystem, the vulnerability of that trust is growing.
Cyber risks, ranging from sophisticated phishing schemes to emergent threats like deepfakes and impersonation scams, pose serious challenges not only to security teams but also to marketing and communications professionals tasked with safeguarding brand credibility.
Facing cyber risks head-on
One of the most disruptive th
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