By Georgie Woollams, managing director, Katch International
When you put two things together, great things can happen – that is what happens when two great brands strategically partner. When two brands come together, extraordinary partnerships can be birthed, and you can catch both brands’ audiences. It also creates a yin-yang effect, where the best elements of each brand merge to create something new and exciting.
Let’s be honest, when we see two brands collaborate, we get excited, but what we also know from a communications perspective is that this is a great tactic to create a larger campaign to tap into a new segment a
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