Reem Masswadeh, Head Of Communications, TPRAI was recently watching a video on TikTok where a podcaster casually asked his friend if the shirt he was wearing came from a ‘PR package’. As a public relations practitioner, that simple question instantly caught my attention and, to be honest, it provoked me. It wasn’t because of the shirt, but because of how casually the term “PR package” was used to describe something that has nothing to do with public relations.
In recent years, social media has blurred the lines between marketing disciplines particularly public relations, influencer marketing, and product seeding. One of the most persistent misconceptions to emerge from this is the term “PR package.”
Every other week, inf
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Tags:AgenciesAttentionawarenessbrandsbuzzContent creationcredibilityearned mediafree productsinfluencersmarketingorganic content creationPRPR PackagePR strategyproductspublic relationsReem MasswadehReputation Managementreputationsstakeholder engagementstorytellingStrategyThe PR Academy MENATikTokvisibility
