By Robert Naouss, External Affairs Director – MENA & Europe, RELX Technology
In the marketing realm, brands in highly regulated industries are confronted with extremely challenging situations. Besides the very restrictive parameters in which they operate, brands must simultaneously find ways to compete fairly while ensuring they do not fall afoul of the law or inadvertently attract unintended audiences. Bound by sector-specific government rules, enterprises are now determined to enter a new normal in their own right and attract target audiences, generate interest, and accelerate sales. As marketing continues to evolve, brands are eager to do the same. Many have a newfound enthusiasm t
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