StickyGinger M&S TeamStickyGinger has been appointed as the PR agency for Marks & Spencer MENA, operated by Al-Futtaim Group, following a four-month-long pitch process.
The agency will oversee PR strategy, regional campaigns, media relations, influencer activations and press shows across the GCC, supporting the brand’s positioning and market presence.
With a strong footprint in the region, Marks & Spencer offers fashion, beauty, home essentials, and food, catering to a broad consumer base. StickyGinger’s remit will focus on enhancing the brand’s presence across these categories, tailoring messaging to resonate with regional audiences and aligning campaigns with key retail moments, including Ramadan.
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