By Tom De Waele, managing partner, Bain & Company Middle East and James Anderson, partner, Bain & Company, London
Companies responding to digital disruption inevitably focus on speed first. They make changes quickly where it matters most – launching apps, forming agile squads, deploying new analytics and testing innovative digital business models. The primary objective is to stay one step ahead of the change. Yet, after an initial phase of success, these promising digital transformation initiatives too often lose momentum. On the way to scale and lasting impact, they run aground on legacy issues such as aging technolo
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