STARZPLAY, the region’s fastest-growing subscription video on demand service, is the first choice for sci-fi fans with the DC universe reigning popular among viewers. A recent viewership analysis by STARZPLAY revealed that 42% of its viewers are binging on DC shows.
The Flash tops the binge-watching chart with 62% of STARZPLAY’s DC fans watching and completing the full boxsets. The show featuring DC’s fastest man alive is also amongst the most-watched series in MENA with 26.7% of STARZPLAY’s monthly active users (MAUs) addicted to the action-packed superhero series.
DC fans in Kuwait seem to love the crime-scene investigator the most with 38.1% of STARZPLAY’s Kuwaiti monthly active users watching the show followed by 31.4% in UAE, 27.2% in KSA and 33% in Egypt. Another popular DC character Batwoman attracted highest unique users with 41% of DC fans consuming new episodes every week.
Khaled Benchouche, SVP Programming & Acquisitions, STARZPLAY, said: “As a customer-focused brand, we constantly analyse our in-house data to provide content that is most sought-after and relevant for our subscribers. Our recent study shows the growing appetite for DC content in the region especially boxsets. The latest additions to our DC portfolio have done exceptionally well. We have seen a tremendous increase in viewing during the stay at home period, which provided us more insights on the type of content our customers prefer. We will continue to follow our data-led strategy to meet and exceed consumer expectations.”
STARZPLAY subscribers can also watch the entire second season of Doom Patrol, set to premiere on the platform this month. Following the story of DC’s beloved group of super-heroes who are brought together by modern-day scientist Dr. Niles, watch how the super-powered freaks together fight for a world that wants nothing to do with them.
With more than 10,000 hours of premium content including blockbuster movies, exclusive and Arabic series, STARZPLAY is today the number one player in the MENA region. The service is available in 20 countries across the Middle East, North Africa and Pakistan for fans to enjoy quality content anytime, anywhere and from any device.
