STARZ PLAY – the MENA region’s fastest-growing subscription video on-demand service – has appointed ASDA’A BCW as its corporate communications partner. The agency competed against several notable firms to win the competitive pitch.
STARZ PLAY is a subscription video on demand service that streams Hollywood movies, TV shows, documentaries, kids’ entertainment and same-day-as-the-US series – plus dedicated Arabic and Bollywood content – to 19 countries across the Middle East and North Africa. The Dubai-startup clinched leading market share since launch of services.
ASDA’A BCW will manage STARZ PLAY’s strategic PR and communications function and outreach throughout the
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
