Starcom MediaVest Group Dubai has become the first regional media agency to win an award at the Festival of Media in Montreux.
The agency walked off with top honours in the ‘best engagement’ category for Olay’s ‘Eyes Of Arabia’ campaign, which previously won gold for Wunderman at the Dubai Lynx.
The campaign was based around an online beauty pageant that celebrated the beauty of eyes in order to promote Olay’s new skin cream among Arab women. A total of 82,155 women took part in the pageant, with the number of visits to the Olay Arabia brand website increasing by 806 per cent during the campaign.
Talking of the win, Rami Saad, head of digital at Starcom MediaVest Group (SM
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The award that Starcom MediaVest Group Dubai won at this years Montreux festival of media event will certainly help this media agency to gain recognition in the advertising industry. It is expected that more companies and business are going to partner with Starcom to market their brands and this will translate to increased income for the media agency.
Well done Starcom. What did you think of the Power 7 campaign?