Millward Brown enters the Middle East

WPP-owned global marketing research company Millward Brown has expanded into the Middle East.

The new office in Dubai will function as a division of AMRB, also a WPP company and the existing Millward Brown licensee in the region.

Gagan Bhalla, CEO of AMRB, said: “We are excited to be partnering with Millward Brown in their launch in the MENA region. While we have been offering Millward Brown (MB) solutions in this market for over a decade, having a dedicated MB division will help us focus more strongly on the core domains of brand, media and communications research. We will also be able to better integrate the latest solutions from Millward Brown globally, thereby enhancing the value that we add to our clients.”

Charles Foster, managing director of Millward Brown Africa and Middle East, added: “Dubai in specific and [the] Middle East market as a whole is evolving, the opening of the new division signals our commitment to tap the growth and potential of this region.”

Millward Brown, which operates 88 offices in 57 countries,  will offer a full service operation, with a North African office to open later this year.