Coca‑Cola will temporarily remove labels from Sprite and Sprite Zero on-the-go bottles this January in a limited trial of “label-less” packaging.
The pilot will see labels temporarily removed from single 500ml Sprite and Sprite Zero bottles and replaced with an embossed logo on the front of the pack.
Laser-engraved product and nutritional information will appear on the back of pack.
While existing labels in the UK are fully recyclable, removing them simplifies the recycling process, according to Coca Cola.
It removes the need to separate them from the bottles during the recycling process, and reduces the amount of packaging material used overall.
The limited trial bo
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